Dune case study: Building Data-as-a-Service On-chain

Dune published Serotonin's data operation as an official case study, covering how we run analytics across client audiences, product-market fit signals, and protocol tracking with no PII and no traditional tracking. It documents the migration from ad hoc queries to incremental dbt models, which cut infrastructure costs by more than half and moved our campaign testing cadence from monthly to bi-weekly.

→ https://dune.com/case-studies/serotonin