Serotonin: How a Crypto Growth Agency Built a Scalable Data Practice on Dune

Dune published Serotonin's data operations as an official case study, covering how we run analytics across data infrastructure, client audiences, product-market fit signals, and protocol tracking with no PII and no traditional tracking. It documents the migration from ad hoc queries to incremental dbt models, which cut infrastructure costs by more than half.

→ https://dune.com/case-studies/serotonin